PROJECT SCOPE
Lead generation services in Europe
Use lead generation services in Europe when your business needs independent support to identify relevant prospects, organise outreach activity or strengthen an agreed part of the lead generation process.
The employer chooses the talent, agrees the market, audience, scope, timeline, deliverables and rate directly, then manages the collaboration.
Find lead generation specialists
- Define the market, audience and commercial objective
- Share existing sales and marketing context
- Agree the scope, timeline and deliverables with the talent
- Find talents across Europe and beyond where Stripe operates
SCOPE
What lead generation services Europe covers
B2B lead generation services can support agreed parts of the process for identifying potential customers, organising outreach and handing relevant opportunities to your sales team.
Target audience
Start with the businesses, roles or customer groups the lead generation job should focus on.
Market and account research
The work can include researching organisations or market segments that match the agreed targeting criteria.
Prospect research
A talent can support the identification and organisation of relevant contacts within the agreed audience.
Lead information
The job can include organising the information your team needs to understand and follow up with potential customers.
Outreach support
An outbound lead generation consultant can support agreed outreach activity based on the audience, message and process defined for the job.
Lead qualification
Where included in the scope, the talent can help organise agreed criteria for identifying which responses or opportunities should move forward.
Sales handover
Define how relevant leads, conversations or information should be passed to the people responsible for the next step.
Performance marketing context
Lead generation can work alongside paid acquisition without replacing the separate responsibilities of performance marketing.
Performance marketing services
Search and website context
SEO and technical SEO can support wider demand generation, but those areas remain separate from the lead generation job.
WHEN IT HELPS
When businesses use lead generation services
Lead generation support can help when a business needs additional capacity or specialist experience around a defined audience and commercial objective.
Build additional prospecting capacity
Bring in independent support when your sales or marketing team needs additional capacity for research, outreach or related lead generation work.
Enter a defined market or audience
A specialist can support a job focused on a particular market, customer group or business segment.
Add lead generation expertise
Independent support can reinforce an existing sales or marketing team during a defined job or longer period of work.
Prepare the essentials
Useful starting information includes:
- The product or service involved
- The market or audience
- Your commercial objective
- Existing sales and marketing activity
- Available prospect or customer information
- The people responsible for follow-up
- The outcome you want from the work
DELIVERABLES
Typical scope and deliverables
Lead generation work can be organised around understanding the target audience, carrying out the agreed activity and preparing relevant information for the sales or marketing team.
Getting started
At the beginning of the job, the employer and talent can review:
- The product or service
- The target audience
- The market context
- Existing lead generation activity
- Available information
- The expected outcome
Ongoing delivery
The talent can carry out the agreed research, outreach or lead generation activity included in the job.
Quality and feedback
The employer and talent can review the work against the agreed targeting criteria, process and expected outcome, then decide what needs adjustment.
Handover and continuity
Where useful, include prospect information, activity notes or other agreed documentation that helps the sales or marketing team continue the work.
TALENTS
Talents and skills involved
The right professional depends on your market, audience, lead generation approach and how the work connects with sales and marketing.
Lead generation specialist
A lead generation specialist can focus on the agreed research, prospecting and outreach responsibilities in the job.
Performance marketing consultant
A performance marketing consultant may be relevant when paid acquisition forms part of the wider demand-generation activity.
Performance marketing consultants
Performance marketing services
SEO consultant
An SEO consultant may be relevant when organic search forms part of the wider demand-generation strategy.
Technical SEO specialist
Choose a technical SEO specialist when website or search-engine technical issues sit outside the lead generation scope.
Commercial and communication experience
Look for experience that matches the market, audience and sales or marketing environment involved in the job.
JOB
How to write the job
A useful lead generation job explains the audience, commercial context and expected outcome without prescribing every activity in advance.
Describe the outcome
Explain what you want the lead generation work to support. For example:
- Research a defined prospect audience
- Add capacity for outbound lead generation
- Support an agreed business-development initiative
- Organise relevant prospect information
- Reinforce an existing sales or marketing process
Explain the audience
Describe the market, customer type, business segment or roles the talent needs to understand.
Add the working context
Include details such as:
- Existing prospect information
- Current sales or marketing activity
- Available messaging
- Internal sales involvement
- Handover requirements
- Important dates or timing
Explain the engagement
State whether you need:
- A defined lead generation job
- Support for one market or audience
- Support alongside an internal sales or marketing team
- Ongoing lead generation support
The employer and talent can refine the scope, timeline and rate after starting a conversation.
EVALUATION
How to compare lead generation specialists
Start with relevant market and commercial experience, then use direct conversation to understand how the talent approaches prospecting and collaboration.
Relevant lead generation experience
Look for previous work involving markets, audiences or business environments similar to your own.
Audience understanding
Ask how the talent approaches understanding the businesses or people included in the target audience.
Organisation
Discuss how prospect information, outreach activity and follow-up responsibilities will be kept clear during the job.
Collaboration
Ask how the talent works with sales, marketing or other people involved in the lead generation process.
Handover and continuity
Discuss what information and documentation your internal team will need to continue following up on the agreed work.
Talent profiles are reviewed and approved by the VirtualMasst team before employers can see them. The employer still decides which talent is right for the work.
COST
Cost, timeline and engagement factors
The employer and talent agree the rate directly. Several parts of a lead generation job can affect the commercial structure.
Market scope
One defined audience and a wider multi-market job can require different levels of work.
Audience complexity
The number and specificity of the customer groups or roles involved can affect the amount of research and organisation needed.
Existing information
Available prospect, customer or market information can give the talent a clearer starting point.
Outreach responsibilities
A research-only job and work that also includes agreed outreach can require different levels of involvement.
Sales handover
The amount of coordination needed with internal sales or business-development teams can affect the job.
Working cadence
Consider whether the work is a defined activity, a short-term push or recurring lead generation support.
Adding work later
As the collaboration develops, the employer and talent can discuss additional audiences, markets or responsibilities and agree how they affect the scope, time and rate.
VirtualMasst facilitates project pre-funding and payment through Stripe. Current platform charges are listed on Pricing.
YOUR NEXT STEP
Find the right lead generation talent
Start with the market, audience, existing sales and marketing context and expected outcome. Post the job, explore relevant profiles and start a conversation with the talents whose experience fits the work.
The employer chooses the talent, agrees the scope, timeline and rate, manages the collaboration and approves the completed work.
Performance marketing consultants
Performance marketing services
Find lead generation specialists
YOUR NEXT STEP
Find the right lead generation talent
Start with the market, audience, existing sales and marketing context and expected outcome. Post the job, explore relevant profiles and start a conversation with the talents whose experience fits the work.
The employer chooses the talent, agrees the scope, timeline and rate, manages the collaboration and approves the completed work.
Post a job
Find lead generation specialists