PROJECT SCOPE
Performance marketing services in Europe
Use performance marketing services in Europe when your business needs independent expertise to manage or improve paid acquisition activity around defined commercial goals.
The employer chooses the talent, agrees the channels, scope, timeline, deliverables and rate directly, then manages the collaboration.
Find performance marketing consultants
- Define the commercial objective and paid media context
- Share existing campaigns, audiences and available performance information
- Agree the scope, timeline and deliverables with the talent
- Find talents across Europe and beyond where Stripe operates
SCOPE
What performance marketing services Europe covers
Paid media management can support the planning, operation and improvement of agreed performance marketing activity across the channels relevant to your business.
Campaign planning
The job can begin with the commercial objective, audience, existing activity and the role paid media should play.
Account and campaign setup
A talent can support agreed setup or restructuring work within the paid media environment included in the job.
Audience definition
Performance marketing work can include organising the audiences, segments or targeting requirements agreed for the campaigns.
Campaign management
Ongoing work can include managing agreed paid media activity and making changes based on the information available.
Budget allocation
The employer and talent can agree how campaign budgets are distributed across the activity included in the job.
Creative coordination
Where ads depend on design, copy or other assets, the talent can coordinate agreed requirements with the people producing them.
Measurement
The job can include reviewing the performance information available for the agreed campaigns and objectives.
Lead generation support
Where paid media is part of a wider lead generation job, keep the responsibilities clear between campaign activity and the broader lead generation work.
Search and website context
Performance marketing can sit alongside SEO and technical website work without replacing those separate responsibilities.
WHEN IT HELPS
When businesses use performance marketing services
Performance marketing support can help when a business needs additional expertise around paid acquisition, campaign management or growth activity.
Launch or reorganise paid activity
Bring in specialist support when your business is starting paid media activity or needs to reorganise an existing setup.
Add campaign capacity
A performance marketing professional can support an internal team that needs additional capacity for a defined job or period of work.
Improve decision-making around paid media
Independent expertise can help a business review campaign information, priorities and agreed next actions more systematically.
Prepare the essentials
Useful starting information includes:
- The commercial objective
- The audiences you want to reach
- Existing paid media activity
- Available campaign information
- Current budgets
- Relevant website or landing-page context
- The outcome you want from the work
DELIVERABLES
Typical scope and deliverables
Performance marketing work can be organised around understanding the current activity, managing agreed campaigns and reviewing performance against the job.
Getting started
At the beginning of the job, the employer and talent can review:
- The business objective
- Existing campaigns
- Target audiences
- Available performance information
- Current budgets
- The expected outcome
Ongoing delivery
The talent can manage the agreed paid media activity, campaign changes and related work included in the job.
Quality and feedback
The employer and talent can review campaign activity against the agreed objectives, discuss findings and decide what adjustments are needed.
Handover and continuity
Where useful, include campaign notes, account information or other agreed documentation that helps the internal team continue the work.
TALENTS
Talents and skills involved
The right professional depends on the channels, commercial objective and level of responsibility included in the job.
Performance marketing consultant
A performance marketing consultant can bring broader paid acquisition and campaign experience across the agreed job.
Performance marketing consultants
Lead generation specialist
Choose a lead generation specialist when the job focuses more directly on finding and engaging potential customers.
SEO consultant
An SEO consultant may be relevant when paid activity needs to sit alongside wider organic search priorities.
Technical SEO specialist
Choose a technical SEO specialist when the website itself has technical search issues outside the paid media scope.
Commercial and analytical experience
Look for experience that matches the business model, audiences and performance context relevant to the paid media job.
JOB
How to write the job
A useful performance marketing job explains the commercial objective, existing activity and expected outcome without prescribing every campaign decision in advance.
Describe the outcome
Explain what you want the performance marketing work to support. For example:
- Launch agreed paid media activity
- Improve an existing campaign setup
- Add capacity for ongoing campaign management
- Support an agreed lead generation objective
- Review and manage defined growth activity
Explain the current context
Describe the existing paid media activity, audiences, available information and people already involved.
Add the working context
Include details such as:
- Existing campaign accounts
- Available performance information
- Current budgets
- Website or landing-page context
- Internal marketing or sales involvement
- Important dates or campaign timing
Explain the engagement
State whether you need:
- A defined performance marketing job
- Support for one campaign or channel
- Support alongside an internal marketing team
- Ongoing paid media management
The employer and talent can refine the scope, timeline and rate after starting a conversation.
EVALUATION
How to compare performance marketing consultants
Start with relevant paid media and commercial experience, then use direct conversation to understand how the talent approaches campaign decisions.
Relevant campaign experience
Look for previous work involving audiences, business models or paid media situations similar to your own.
Commercial understanding
Ask how the talent connects campaign activity with the business objective agreed for the job.
Use of performance information
Discuss how the talent reviews available campaign information and decides what deserves attention.
Collaboration
Ask how the talent works with marketing, sales, design or website teams when campaign activity depends on other people.
Handover and continuity
Discuss what account information, notes or other agreed documentation your internal team will need after the work is complete.
Talent profiles are reviewed and approved by the VirtualMasst team before employers can see them. The employer still decides which talent is right for the work.
COST
Cost, timeline and engagement factors
The employer and talent agree the rate directly. Several parts of a performance marketing job can affect the commercial structure.
Campaign scope
One defined campaign and a broader paid media programme can require different levels of work.
Existing setup
An established account can require a different approach from activity that needs to be organised from the beginning.
Number of audiences
The number and complexity of agreed audiences can affect the amount of campaign work involved.
Available information
Clear existing campaign information can give the talent a stronger starting point for the job.
Creative dependencies
Campaign work that depends on new design, copy or other assets can require additional coordination.
Team collaboration
The level of involvement from marketing, sales, design or website teams can affect review and decision-making.
Adding work later
As the collaboration develops, the employer and talent can discuss additional campaigns, audiences or responsibilities and agree how they affect the scope, time and rate.
VirtualMasst facilitates project pre-funding and payment through Stripe. Current platform charges are listed on Pricing.
YOUR NEXT STEP
Find the right performance marketing talent
Start with the commercial objective, existing paid activity, audiences and expected outcome. Post the job, explore relevant profiles and start a conversation with the talents whose experience fits the work.
The employer chooses the talent, agrees the scope, timeline and rate, manages the collaboration and approves the completed work.
Performance marketing consultants
Find performance marketing consultants
YOUR NEXT STEP
Find the right performance marketing talent
Start with the commercial objective, existing paid activity, audiences and expected outcome. Post the job, explore relevant profiles and start a conversation with the talents whose experience fits the work.
The employer chooses the talent, agrees the scope, timeline and rate, manages the collaboration and approves the completed work.
Post a job
Find performance marketing consultants