Technical SEO specialists
Relevant for audits covering:
- Crawling and indexing
- Site architecture
- JavaScript rendering
- Page speed
- Redirects
- Structured data
- Technical website issues
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Assessment
SEO Audit Services for Websites in Europe
SEO audit services help businesses examine how search engines crawl, index and interpret their websites, identify technical and content issues, and prioritise opportunities for improvement.
Define the assessment areas and expected findings, then agree the scope, deliverables, timeline and rate directly with the talent you choose.
What you are buying
What an SEO Audit Service Can Cover
An SEO audit can cover technical issues, content, links and analytics. Agree the scope first.
Technical SEO health
Review search engine access and technical issues, including:
- Crawling
- Indexability
- Rendering
- Redirects
- Page speed
- Structured data
- Broken links
- Site architecture
Content and on-page SEO
Assess existing pages for:
- Thin or outdated content
- Duplicate content
- Keyword cannibalisation
- Topic coverage
- Search intent targeting
Links and authority
Review:
- Internal links
- Site hierarchy
- External backlinks
Analytics and measurement
Use available analytics and Search Console data to support findings and priorities.
Timing
When Your Business Needs an SEO Audit
An SEO audit can support several business situations.
Organic performance needs investigation
Assess technical, content and measurement factors when organic traffic, search visibility or important landing-page performance changes.
A redesign or migration is planned
Examine indexing, redirects, architecture and content considerations before or after a website redesign, platform change or migration.
You are planning new content
Review existing pages, topic coverage and overlapping search intent before deciding where to invest in additional content.
You have taken over a website
Establish a clearer picture of the website's technical condition, content organisation, internal links and available performance data.
You already know what needs to be implemented
When the problems and required corrections are already defined, consider a separate implementation job rather than commissioning another assessment.
Outputs
SEO Audit Deliverables and Findings
Agree the deliverables directly with the talent. They may include:
- Audit findings with supporting evidence
- Prioritised issues and opportunities
- Technical recommendations for fixes
- Content and on-page findings
- Internal-linking recommendations
- Crawl or data exports, if agreed
- Documented assessment coverage
- A findings walkthrough, if included
Exact deliverables depend on the agreed job scope.
Who
Specialists for Different SEO Audit Areas
Choose a talent whose experience matches the main focus of your audit.
Content SEO consultants
Relevant for:
- Content inventories
- Topic gaps
- Search intent targeting
- Overlapping pages
- Organic content performance
Analytics specialists
Relevant when measurement needs assessing.
Areas may include
- Analytics setup
- Search Console data
- Tracking
- Reporting
Scoping
How to Define Your SEO Website Audit
01
Define the decision
Explain which website problems or business decisions the assessment should address. For example:
- Which technical or content issues need attention first?
- What should be reviewed before a redesign or migration?
- Which existing pages need improvement?
- Where should future SEO investment be prioritised?
02
Confirm access
Explain which platforms, reports and website information will be available for the assessment. This may include:
- Google Search Console
- Google Analytics or another analytics platform
- Website or CMS access
- Website crawling access
- Relevant performance reports
03
Define the coverage
Agree the areas included in the audit, such as:
- Website sections and page types
- Target countries
- Website languages
- Technical SEO
- Content and on-page SEO
- Internal linking
- External backlinks
- Analytics and measurement
- Competitor analysis, where agreed
Choosing
How to Evaluate SEO Audit Expertise
Look at relevant experience
Compare previous website assessments involving similar platforms, site sizes, technical issues or organic search challenges.
Discuss the audit approach
Ask which tools, data sources and investigative methods the talent would use to assess your website.
Discuss prioritisation
Understand how the talent would assess issue severity, supporting evidence and the potential importance of recommended changes.
Review the expected deliverables
Agree how findings, evidence, recommendations and priorities will be documented and presented.
Discuss expected outcomes
A professional SEO audit can identify technical problems, content issues and opportunities for further investigation.
An assessment does not guarantee rankings or traffic growth. Agree the required findings, evidence and deliverables rather than a specific search performance result.
Money and time
View pricingCost, timeline and engagement factors
The scope and effort can depend on:
The number of pagesThe number of page templatesThe number of countries or languages includedWhether the job covers technical SEO, content, links or several areasThe amount of data availableThe access requiredWhether a walkthrough is includedWhether additional stakeholders need to participate
Good to know
Scope depends on page and template counts, countries, languages, SEO areas, data, access, walkthroughs and stakeholders. Audit and implementation can be separate jobs.
Each talent sets their rate. The employer and talent agree terms directly.
Current VirtualMasst platform charges are listed on Pricing.
Your next step
Find the right talent
Describe the website, the outcome you need from the audit, the areas you want assessed and the timeline. Then explore profiles, start a conversation and choose the talent whose experience fits the job.
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